How much value does your elevator pitch contain?

Recently, I have been given the opportunity to work with a new luxury lifestyle magazine that is coming to Western Canada in my dream role as “Editor & Publisher Western Canada.” In the process, I have been assigned to lead and manage a team of sales people whom I’m grooming to step out in debutante fashion to charm and captivate a new and elite market space.

In this process, I have placed focus on how crucial first impressions are and how we only have one first shot at it.  My extended communication to my team today revolved around the elevator speech, or pitch.

Since we all claim to strive to be our best, I thought I’d share this link with you, as the value of a quality elevator ‘schpiel’ is a very valuable tool for many aspects of success.

So, here’s to your success and your captivating elevator spiel! Cheers!